ADVERTISIING CHALLENGE (Brief)
Exposed Graduate Face-Off
Global brand experience agency, Jack Morton gave graduates the opportunity to become part their Sydney team. The challenge? "Answer our brief in a 30-second video taken from your phone… just one restriction: stay anonymous. Why? We don’t care who you are or what you look like. It’s all about the idea. So, wear a mask, a balaclava, or just appear as a disembodied voice… get creative!"
The Brief
Your client is a global athletics brand.
'How can we help women in Sydney run more?'
Insight, Video Direction and Strategy by Raquel Ware.